Download The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (Critical University Studies) book - Jacob H. Rooksby .pdf

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Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private.
The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (Critical University Studies) ebook pdf epub mobi
The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (Critical University Studies) pdf download
The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (Critical University Studies) by Jacob H. Rooksby ebook pdf epub mobi